Convoso are the recognized leaders in outbound dialing and leveraged their leadership position to expand int the broader call center software category. Â
Made partnered with Convoso to reposition the brand, provide a strong messaging platform based on the simple proposition of Making More Happen.
Using this as the strategic jumping off point, Made developed a new logo, visual identity system and website that are powering Convoso through their next chapter of growth.
The Convoso logo serves as a representation of a flywheel—providing momentum and growth to their clients.
Made developed a series of branded shapes, called Pathways, that evoke a sense of motion and can be brought to life in different contexts using the primary and secondary color palettes.
