Feldera

Feldera is reshaping the data and analytics space by pioneering an incremental compute capability that makes analyzing streaming data a breeze. ‍ Made constructed Feldera’s new logo and visual identity system, including “Freddie” the mystical bird/fish-like creature which serves as a relatable metaphor for data lakes (fish) and agility (birds). From there, Made developed Feldera’s identity system, designed their website and built it on headless CMS, Sanity.