With Click to Pay, Visa is helping to set a new standard of ease, simplicity and security in digital checkout.
In this project, Made developed an overall messaging strategy and campaign to key target audiences that included issuing banks, acquirers/merchants and end consumers.
All of this goodness, as well as a suite of assets and strategic direction were wrapped together in a global Click to Pay campaign playbook.
Campaign assets inclued out-of-home, in-branch POS, social, in-app
notifications, digital, statement inserts, web
