Kurrent’s special sauce is their event-native architecture that connects data to context.
Based on this powerful differentiator, Made developed a logo, graphic language and striking color palette that brings the notion of sequences to life.
The new identity was instantiated in the Kurrent website as well as across campaigns, collateral and sales enablement.
The logo symbol
The wordmark
Kurrent is a data platform designed to store and stream data as events, essentially providing a complete historical record of changes to data by recording every single event that occurs.
