In 2025, Visa piloted Visa Accept, a new low-cost card acceptance solution designed for micro sellers. Visa Accept reduces the barriers to card acceptance by enabling Visa Debit cardholders to easily set up a seller profile in their banking app and accept cards with their mobile phone.
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Campaign assets included out-of-home, in-branch POS, social, in-app notifications, digital, statement inserts, video and web.
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