CenturyLink aggressively elevated their enterprise capabilities with the acquisition of Level 3 Communications. The CenturyLink team recognized that the brand identity needed to reflect their new abilities and ambitions.

Made partnered with CenturyLink in the development of an evolved brand and in activating the VID in campaigns. 
 

A bold, clean look with new typography and refreshed color palette was used to express a unified aesthetic that could be applied in a differentiated way to the business and consumer sides of CenturyLink's business.