With acquisitions like Heptio and Pivotal, VMware has made a serious commitment to the world of modern apps.

Made collaborated with the VMware team in adapting their iconic brand to resonate more powerfully with these new audiences: Kubernetes and modern app developers.
 

The idea was to create a "builder" aesthetic utilizing core brand elements, such as the parallelograms. We expose part of the universal grid for to further emphasize the builder look while giving a nod to VMware's heritage as an leader in IT infrastructure.